Mr. Pradeep Singh

Mr. Pradeep Singh – Deputy General Manager – Brand at Bennett Coleman and Co. Ltd.
Dr. Pankaj Doshi
A result oriented professional with over 15 years of domestic & international marketing experience across Asia Pacific. Had the opportunity to work across several challenging brands & categories in the FMCG & Consumer Electronics industries. Established global brands in India as well as built local brands. Worked on building financially viable business models via identification of strong consumer insights, category creation, new brand / product launches & innovative brand building initiatives. He has driven marketing strategies via innovations in product / packaging development & advertising / communication programs. Developed business by driving business growth through identification of new markets & concept selling of new products & solutions with a view to optimize revenue from markets. Has extensive understanding of media ~ traditional & new age media. Worked closely with large media agencies to develop media strategy, plan & buying. Pradeep also has rich experience of delivering successful business results for both well established and start-up organizations. Developed clear and well defined business & marketing strategies & plans in terms of product, pricing and promotions that are concurrent with the brand. Proven track record of creating new business opportunities and establishing new markets in challenging environment. He is Adept at making customer strategies & propositions set in a category context, aligned to consumer and customer opportunities. Thoroughly conversant with the operational intricacies of the international product branding.

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